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Community Brew Project by CRUST Group Singapore

Four bottle label artworks for the brand's Community Brew – a new beer flavour launched under the Community Brew Project.

CRUST Group is a start-up that upcycles food waste into beverages and other products for consumption. Surplus ingredients and waste, like bread and fruit peels respectively, are reincarnated into unique products like the brand's CRUST beers. The Community Brew represents a new flavour in their stable of beers, launched in April 2022. 

Each of the four labels were inspired by a certain beer-loving demographic that the brand identified – quintessentially local 'uncles', sociable 'beer bros', nature lovers, and creatives. Elements were inspired by interesting tidbits/learnings from interviews with individuals that represented each demographic.

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