Cinnacin

​The Brief

Cinnacin is renowned for its irresistible cinnamon buns that draw people in with their warm, aromatic allure. Your task is to design a fresh, exciting brand identity that reflects the vibrant, high-quality nature of this iconic food destination. From packaging to signage, create designs that highlight the modern appeal of Cinnacin while capturing the indulgent, homey feel of their products. The brand should stand out as exciting yet timeless, connecting with food lovers aged 20–50. Bring out the personality of the brand and ensure it’s instantly recognisable and unforgettable.​

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My Approach

A handwritten wordmark accompanied by an illustrated logomark felt like the most natural and compelling approach here. The exaggerated serif in the letter 'C' was flipped and incorporated into the 'n' at the end, giving the wordmark symmetry and balance. Latching onto the word 'indulgent' as inspiration, the illustrated logomark features a person nonchalantly gulping down a stack of three cinnamon buns – an exaggerated reflection of the irresistible nature of Cinnacin's baked goods, all while giving the brand identity a modern and playful approach. All in all, Cinnacin's cinnamon buns are so delectable that no one bats an eyelid if you inhale three buns at once.