'Ocean Spirit'
Singapore Ocean Cup Beer Label for CRUST Group Singapore

Beer label artwork celebrating Singapore Ocean Cup 2022.

The Singapore Ocean Cup, organised by the Singapore Paddle Club, is the largest ocean paddling championship in South East Asia. CRUST Group Singapore was a key partner for its 2022 edition, supplying delicious beers and spreading its message of minimising food waste. 

Apart from wanting to highlight the spirit of competition and camaraderie among paddlers from all over the world, the event honed in on sustainability and keeping the oceans clean. These topics were depicted on the beer label that I was commissioned to illustrate in celebration of the occasion – a fun and colourful artwork that helped bring to life the key messages all stakeholders wanted to convey.