​The Brief

Elysian believes that you don’t need to visit a spa to pamper yourself. With their premium bath sheets made from Egyptian cotton, you can turn your own home into an oasis of serenity, turning every day moments into extraordinary rituals. A truly indulgent self-pampering experience wouldn't be whole without the inclusion of luxurious bathrobes, plush slippers, and fragrant candles, all of which are thoughtfully featured within Elysian's collection.

 

Approach

The qualities of luxury, serenity and comfort were at the forefront of my mind while I was brainstormed Elysian's logomark. The imagery of cotton fluff – puffy, voluminous and pure – kept hovering in my head, and I knew that I had to make it a part of Elysian's brand identity somehow.

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Next, I looked to the definition of the word 'elysian', where definitions of peace, perfection and serenity provided sources of inspiration; I thought that these adjectives perfectly described an idyllic oasis by the sea. This was how I arrived at the second symbol of a wave, which features in Elysian's textmark as embellishments for the letters 'E' and 'A'. These waves were also then adapted to take the form of leaves that sit below the cotton fluff, transforming it into a living plant of sorts, thus breathing life into the brand visually and metaphorically.

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考え方

贅沢さ、静けさ、そして快適さの要素を念頭に置きながら、「Elysian」 のロゴマークを考案しました。ふわふわでボリュームのある純白の綿毛のイメージが頭に浮かんでおり、これを何とかして「Elysian」のブランド・アイデンティティの一部に取り入れたいと思いました。

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次に、「Elysian」という言葉の定義を調べると、平和、完璧さ、静けさといった意味があり、これらがまさに海辺の理想郷を表現していると感じました。そこで、「Elysian」のテキストマークにおける「E」と「A」の文字の装飾として、波のシンボルを取り入れることにしました。この波のモチーフはさらにアレンジされ、綿毛の下に葉の形となって配置され、まるで生きている植物のようにブランドに視覚的かつ比喩的な命を吹き込みました。