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Frosted by Fang

Brand Identity

Frosted by Fang is a baking business that started with a self-taught baker tinkering around her kitchen eight years ago. In July 2023, to the delight of its many followers, the brand opened its first brick-and-mortar shop in the heart of Joo Seng Green.

Frosted by Fang’s baking ethos is creativity and commitment to crafting high-quality baked goods with the freshest natural ingredients. The brand relishes the challenge of developing new flavour pairings, taking pride in innovation, and constantly improving its tasty treats.

The logo was cursively handwritten to signify Frosted by Fang's organic and grounded approach, and reflects the brand's humble beginnings. This down-to-earth appeal also symbolises the brand's wish to reach out to people from all walks of life to enjoy its baked goods. A small series of illustrations featuring the founder's favourite ingredients (ie. nuts and fruits) were also created to be used in Frosted by Fang’s

brand acessories.

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