
Theory of Tea
Branding exercise
The Brief
Theory of Tea is a premium tea brand made for those who enjoy tea as an experience. Each blend is carefully chosen to showcase the unique stories and origins behind the leaves, bringing rich flavour and quality to every cup.
My Approach
To give the logo an allure of luxurious, long-standing tradition, I created a slightly intricate illustrated logomark, done in a semi-realistic style. The imagery of a tea sapling sprouting out from the cup is a symbol of the brand's vitality through the years, and a commitment to producing tea of the highest quality. Each tea flavour also receives its own separate illustration, done in a similar style to that of the logomark. Dark green was chosen as the primary colour, associating the brand with nature, harmony and luxury.



