Wild & Organic

​The Brief

Isabella grew up surrounded by wildflowers in the Swiss Alps and founded Wild & Organic. Her brand focuses on creating organic, wildflower-infused skin care products. Isabella’s vision is to share the healing properties of alpine botanicals with skincare enthusiasts around the world.

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My Approach

While the minimalist approach has lately been all the rage when it comes to skincare brand design, I designed to experiment a little with using colour gradients to add an edge to the overall look and feel. I picked colours that were reminiscent of nature – shades of green, yellow and purple. From dark to light, they also mimic a scene from a sunny wildflower meadow, a gentle transition in brightness as the flowers extend towards the sky to meet the rays of the sun.  

 

For the text in the brand's primary logo, I added a slight distortion to the alphabets in order to mimic the sway of flowers and leaves in the breeze. I also honed in on the ampersand to be used as the brand's key visual identifier. The curved lines reminded me of two-part leaves, which was the perfect symbol to represent brand's focus of creating organic products using natural ingredients.